Are you a Digital Marketer who wants to understand the How & Why of SEO?
Prefer in-depth SEO content that is technical and analytical?
Is it the science of Google’s algorithm that makes SEO fascinating to you?
If so, then this SEO guide is for you.
Our first advanced SEO Textbook will allow you to gain an expert understanding of all facets surrounding SEO
Before you become a successful SEO, you need to understand how the Internet and search engines work.
No stone is left unturned as we uncover the magic behind Google’s Search Algorithms.
No stone is left unturned as we uncover the magic behind Google’s Search Algorithms.
Semantic search is about understanding what your audience wants to find.
Putting the theory of semantic search into practice with the SUSO Method.
Master how to organise and structure the content on your website.
Understand the power of link building to establish your website’s authorty.
Learn how to transform organic search traffic into conversions.
Introduction
1. Wonders of the World Wide Web
2. How Google Works
3. Google Algorithms
4. What Is SEO?
5. Semantic Search
6. Semantic Search: The SUSO Method
7. Content Optimisation
8. Information Architecture
9. Technical SEO
10. Advanced Technical SEO
11. Monitoring SEO Health
12. Establishing Authority
13. eCommerce SEO
14. Conversion Rate Optimisation
15. Local SEO
The SUSO Method is not just designed for marketers who want to take their SEO skill set to the next level, but also for entrepreneurs, CEOs, CTOs, tech savvy computer scientists and developers, data analysts and intelligent marketers who want to know the ins and outs of Google’s Algorithm.
Becoming a successful SEO requires an understanding of how the World Wide Web webs. In this module, we will discuss how the Internet works before taking a closer look at the three core phases of search engines: crawling, indexing and ranking before concluding with a brief look at how other search engines compare to Google.
A step-by-step look at how the Internet works.
Understand organic and other types of traffic sources.
Learn the three phases of a search engine.
A brief look at other search engines like Bing, Baidu and Yandex.
Practice your skills and challenge your knowledge.
From diving into the details of how Google crawls the Internet, to the intricacies of how machine learning and neural matching is used to index and rank web pages, no stone is left unturned as we uncover the magic behind Google’s Search Algorithms.
An in-depth look at how Google crawls the Internet.
An in-depth look at how Google indexes web content.
A comprehensive exploration of Google’s Search Engine Results Page.
Practice your skills and challenge your knowledge.
In this module, we take things to another level by unraveling how Google’s Search Algorithms work in great detail: from Panda and Penguin to Hummingbird and RankBrain. Understanding Google’s Webmaster Guidelines will equip you with the knowledge of how best to approach the SEO for your website.
Before we take a deep dive into the algorithms themselves, let’s take a refresher on some of the concepts that make up the cleverness of Google.
We’re going to explore the Google algorithm changes in a little more detail. We’ll find out why the algo is changing and what are the most important changes that ever happened.
Google has a set of guidelines outlining the best practices for webmasters to improve their website’s search presence and appear in the search results.
Practice your skills and challenge your knowledge.
Understanding the importance of SEO is key to ensuring a solid SEO strategy. In this module you will learn about the core components and ranking factors of SEO before finishing off with a look how you can take your SEO to the next level by hiring an SEO team.
Understanding the importance of SEO.
Outlining the three core components of SEO: Technical, On-Page and Off-Page.
A look at the main ranking factors for Google.
What should you look for in an SEO agency?
Practice your skills and challenge your knowledge.
Semantic search is all about understanding what your audience wants to find. You will learn how to create a meticulous keyword strategy that takes into account Google’s perception of latent intent as well as what your audience is looking to find.
Understanding the various types of keywords.
Highlighting the importance of identifying the search intent for keywords you want to target.
Uncover the mysteries of Latent Semantic Indexing and Compound Keywords.
Rank for as many keywords as possible with Keyword Grouping.
Practice your skills and challenge your knowledge.
In this module you will put the theory of semantic search into practice. We will show you how to carry out what we call our Ontological Keyword Research – a method that adopts a recursive approach which allows you to identify the best possible keywords on a topical level whilst keeping user intent in mind.
Providing an overview of your website’s keyword visibility.
Our Ontological Keyword Research process will take your keyword strategy to a new level.
Practice your skills and challenge your knowledge.
You will learn the fundamentals of content optimisation as well as how to avoid issues like duplication and keyword cannibalisation. This module is designed to equip you with the knowledge of creating content that addresses the user’s search intent whilst taking into account what Google is also looking for.
Mastering the basics of On-Page SEO is the first step in building a successful campaign.
Create content for humans first, then search engines.
A look at why targeting the same keyword on multiple pages is potentially problematic.
A checklist for ensuring that your site’s content is optimised for both users and bots.
Learn how to conduct content based competitor based research to maximise your SEO.
The SUSO guide on how to find and fix keyword cannibalisation.
Practice your skills and challenge your knowledge.
In this module, you will learn how to organise and structure your website for both users and search engines and understand the important of including trust signals throughout your site to convey E-A-T (Expertise-Authoritativeness-Trustworthiness). You will also master the concept of Natural Language Processing, a technique that search engines like Google use to understand language on the web.
A look at how site architecture can make or break your chances of dominating the SERPs.
A look at Google’s Quality Raters Guidelines.
A detailed look at Natural Language Processing and Google BERT.
Practice your skills and challenge your knowledge.
In this module, you will learn about the fundamental components of technical SEO. You will be able to ensure that Google can crawl your website correctly, understand how Google is able to customise search results before learning how to mark up your website with structured data.
A thorough guide on how to make sure that your website is bot-friendly.
Why you should switch to HTTPS.
Unraveling how Google customises search results.
Demystifying one of the cornerstones of technical SEO, Structured Data.
Practice your skills and challenge your knowledge.
In this module, we take a more comprehensive look into the more advanced aspects of technical SEO. Learn about site speed and CDNs as well as understand mobile SEO, JavaScript and International SEO.
Learn how to optimise your site speed in a Google-friendly way.
Learn how CDN’s can improve your SEO.
Learn how to optimise the mobile version of your website.
Equip yourself with the skills to optimise the JavaScript on your website.
Learn how to tailor your SEO efforts to target audiences from across the world.
Uncovering the valuable SEO insights of Server Log File Analysis
A checklist on how to perform server log file analysis.
Practice your skills and challenge your knowledge.
This module will equip you with the skills to monitor your website’s SEO health using Google Analytics and Google Search Console. We will also show you how to diagnose traffic drops, crawl and audit your website. Finally, you will learn how to diagnose and analyse your website before and after a Google core algorithm update.
An in-depth look into Google Analytics and Google Search Console.
Learn how to diagnose a drop in organic traffic.
Learn how to monitor page experience and user engagement.
Practice your skills and challenge your knowledge.
In this module you will learn how to establish your website’s authority with an in-depth look at link building techniques. We will also show you how to thoroughly audit your backlink profile and conduct a successful outreach campaign.
Looking at the fundamentals of link building.
A step-by-step guide on how to perform blogger outreach.
We outline the steps needed to create the perfect guest post article.
The SUSO checklist for blogger outreach.
Learn how to complete a thorough audit of your website’s backlink profile.
Practice your skills and challenge your knowledge.
In this module we will show you to devise a solid SEO strategy by following the essential SEO techniques and best practices that will take your online store to the next level.
Learn the fundamentals of eCommerce SEO.
A detailed look at the most important components of an eCommerce strategy.
We outline the best practices and common pitfalls of eCommerce SEO.
Practice your skills and challenge your knowledge.
Learn how to transform organic search traffic into tangible conversions for your business. We will show you how to use Google Analytics to provide an insight into user engagement as well as show you how to maximise your conversions by following out best practices.
Understanding the importance of optimising your website for improved conversions.
We outline the steps that you should take to conduct your CRO audit.
We highlight the best practice and common pitfalls of CRO.
Practice your skills and challenge your knowledge.
Whether you’re a small local business or a multi-location enterprise, we will show you how to attract nearby customers through local search engine optimisation by unpacking Google’s Local Algorithm.
A quick look at some of the key ranking factors in relation to local search.
An in-depth look at the three main driving factors that Google uses to determine local search rankings.
We put a magnifying glass on Google’s Local algorithm.
A closer look at how to build links for local websites.
A step-by-step guide on how to perform a Local Keyword Research.
We show you the best practices for Local SEO.
A quick and easy way to find and audit local citations using Whitespark.
Practice your skills and challenge your knowledge.
There are countless SEO guides around, many of which simply tell you how to be a good SEO.
But if you approach organic search from Google’s perspective, rather than how an SEO thinks, you’ll be at a huge advantage.
The learning materials in our guide are created for marketers who want to gain deep, technical knowledge of Google’s algorithm, to fuel their strategic SEO decisions.
If you want to gain an upper hand in SEO wisdom – register your interest today for SUSO’s free Advanced SEO Textbook today.
We’ve also included practical tasks for you to complete throughout the course, not to mention the quiz at the end of every module!
The guys from SUSO have really gone an extra mile to create an SEO guide that is both incredibly detailed and beautifully designed.
Tim Soulo Ahrefs – CMO
SUSO’s guide is loaded with impressive technical knowledge and tips in an easy-to-read and beautifully designed format – a must-read for all SEOs.Gareth Simpson Seeker Digital
SUSO really know their stuff when it comes to technical SEO. They’ve got a great team, with some very bright SEOs.Kurt Phillip Convertica
UX/UI Agency
These guys are your secret weapon. I have been in the digital space for over fifteen years now and trust me, when push comes to shove, these are the guys you want in your corner. Be it a local business site or a client with multimillion visitors, you just can’t go wrong. Highly recommended.Shan Ghoshal Skyscanner
The guys from SUSO have really gone an extra mile to create an SEO guide that is both incredibly detailed and beautifully designed.
SUSO’s guide is loaded with impressive technical knowledge and tips in an easy-to-read and beautifully designed format – a must-read for all SEOs.
SUSO really know their stuff when it comes to technical SEO. They’ve got a great team, with some very bright SEOs.
These guys are your secret weapon. I have been in the digital space for over fifteen years now and trust me, when push comes to shove, these are the guys you want in your corner. Be it a local business site or a client with multimillion visitors, you just can’t go wrong. Highly recommended.
SUSO helps clients to Stand Up and Stand Out from the competition. We accelerate business growth by delivering agile, technical & data driven SEO strategies.
Our approach is based on a set of core values:
