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/ 12. Establishing Authority
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Advanced SEO Textbook
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Practice your skills and challange your knowledge.
Step
1
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22
4%
What is a PBN?
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Private Blog Network
Private Business News
Problematic Brand Network
Public Blog Network
Which of the following is not an effect of a successful outreach campaign.
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More organic traffic
Sending out as many emails as possible
Moving up in the SERPs
Building brand authority
If you want to create a link magnet page on your website, or a “power page”, you should consider this type of content.
*
E-book
A tool
Visual data
A niche guide
All of the above
a and b
True or false. Google uses data sampling to provide statistics for high-traffic websites.
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True
False
What’s the best tool to check the rankings of a website or see what sites are worth outreaching?
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Google Ads
Google
Ahrefs
In the SERPs
When looking for prospects, you should concentrate on:
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Pages that link to your competitors
Blogs and publications from your niche
Quality pages that have excellent statistics
All of the above
None of the above
What’s a power page?
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It’s your home page
It’s a page that is made with the intention of being the most informative, authoritative page in its niche and attracting natural links
Copies the #1 position in the SERPs in your niche, uses the same concentration of keywords, and has similar H2s
None of the above
Fill in the gap. __________ tells you how your website is performing in Google’s search index.
*
Core Web Vitals
Google Search Console
Google Analytics
URL Inspection Tool
Outreach is best conducted with:
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An anonymous email account like Gmail
Your company email, a linked-in account or your company Facebook
A series of personal phone calls
All of the above
Fill in the gap. Broken link building __________________.
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Filters out any ‘bad links” you have to your site and disavows them
Breaks down any links that are going to your competition - it’s a black hat practice
Helps to update websites by providing your own content where there’s a broken link to a page similar to yours
Fill in the gap. The BERT algorithm helps Google to _______.
*
Understand the context of language
See if a link is paid for or organic
Built to flush out and disable PBNs
All of the above
True or false. if your web presence exists over more than one domain you need to use two separate GA accounts.
*
True
False
Fill in the gap. Looking at competitor websites and their backlinks is ___________.
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A useful method of link building and brainstorming for content
Should only be done with the knowledge of your competitor
Forbidden by Google
A black hat practice
What tag do you want in front of your link?
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rel=”nofollow”
rel=”sponsored”
rel=”ugc”
None of the above
Can I rank without building links?
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Yes, the most recent updates proved that links are no longer important in ranking
No, links are very important to your PageRank
Google looks at content quality only - and only organically built links matter
When writing an outreach template, you should make sure that...
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Concentrates on you and what you need - if the fit is good they will respond
The email is in a one size fits all format and is generic
You mention your link building budget and anchor text expectations
It offers opportunities to customize the content and insert personal and specific information into your emails
You can look for Brand Mentions in order to:
*
Threaten websites with a lawsuit
See where your brand is mentioned but not linked to in order to ask for a link
Link to any sites that mention your brand
Fill in the gap. The primary goal of Outreach in SEO is ________.
*
Building brand awareness
Getting relevant links
Marketing
Networking
Why would a person want to link to your website?
*
Because you paid for link placement
They want to help their own rankings and linking to you will pass your link juice to their website
You have reached out to them and asked to do a link exchange
Because they want to reference useful materials that you’ve created
Links are important for your PageRank because…
*
They’re not, they just increase your organic traffic
Links can pass along “link juice” and increase your PageRank
The more links of any kind you have the better your PageRank
Which Google algorithm update concentrated on over-optimized anchors and spammy links?
*
Penguin
Koala
Panda
Hummingbird
What’s the best way to attract natural links and blogger interest?
*
Build original, informed content with the intent of being an authority in your niche
Include the link to your webpage on social media posts and comments
Ask high authority websites to post links to your sales pages
Reach out to Private Blog Networks and get links
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