You will learn the fundamentals of content optimisation as well as how to avoid issues like duplication and keyword cannibalisation. This module is designed to equip you with the knowledge of creating content that addresses the user’s search intent whilst taking into account what Google is also looking for.
Content is king. Undisputed.
Although technical and off-page SEO is important, everything starts and ends with your content. The bottom line is that websites will simply struggle to rank without well-optimised content. In this chapter, we will discuss the fundamentals of on-page SEO including page titles, headings, meta descriptions, content length as well as how this ties to user intent.
We will also show you how to optimise the content on your website to avoid issues like duplication and outline ways to both find and fix keyword cannibalisation issues.
This module is designed to equip you with the knowledge of creating content that addresses the user’s search intent whilst taking into account what Google is also looking for.
