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/ 1. Wonders of the World Wide Web / Quiz: Quiz

Advanced SEO Textbook

Quiz

Practice your skills and challange your knowledge.

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When a user requests to view a web page, information is sent to the web server via data packets. What pieces of information do these data packets contain?*
- The web server's IP address, the user's IP address, protocol and packet number.
- The web server's IP address and packet number only.
- The user's IP address only.
- The web server's IP address and the user's IP address.

What is responsible for translating a hostname into an IP address?*
- Hosting Server
- Name Server
- Browser and ISP
- Packet Routing Network

What is the largest source of traffic on an average website?*
- Paid traffic
- Social traffic
- Organic traffic
- Referral traffic

What is organic traffic?*
- Organic traffic refers to visits to your website from search engine results that are paid.
- Organic traffic refers to visits to your website from other websites.
- Organic traffic refers to visits to your website from email marketing.
- Organic traffic refers to visits to your website from search engine results that are earned as opposed to paid.

True or false: Direct traffic comes from users who access your website by entering your URL or domain name into the web browser.*
- True
- False

What does PPC stand for?*
- Pay Per Call
- Pay Per Click
- Pay Per Customer
- None of the above

Where on a Google search results page would you expect to see ads?*
- At the top and the right hand side of the page
- In a pop up window
- Mixed in with the search results
- On the left hand side of the page

True or false: Referral traffic is visits from users who have found your website from another website?*
- True
- False

Which of the following is not one of the three main functions of a search engine?*
- Indexing
- Crawling
- Sorting
- Ranking

What is the purpose of a search engine spider?*
- Check for spelling and grammatical errors on a web page.
- Detect whether a site is using unethical SEO practices.
- Discover images on the Internet.
- Discover new and updated web pages and add them to the index.

What is the very first thing crawlers are doing when they begin their search for new content?*
- None of the below.
- Randomly picking a URL
- Downloading the XML Sitemap
- Downloading the robots.txt file

True or false: Search engines discover new content by following hyperlinks.*
- True
- False

What is the crawl frontier?*
- The name of Google's crawler.
- A data structure used by search engine crawlers to track URLs that are not eligible for crawling.
- A data structure used by search engine crawlers to track URLs eligible for crawling.
- None of the above.

Search engines store their own copy of a web page in the index (cache), what is another word for this?*
- Variant
- Rendering
- Snapshot
- Clone

The search index includes relevant key signals about the contents of a web page, which of the following is not included?*
- The keywords and topics associated with the piece of content
- The number of spelling mistakes in the content.
- The type of content being crawled using microdata.
- When the web page was last updated.

True or false, the aim of a search algorithm is to display the most relevant set of high search results that will address the user’s search query as quickly as possible.*
- True
- False

True or false: Baidu converts non-mobile-friendly web pages into generated-mobile-friendly pages using machine learning to improve page load speed.*
- True
- False

Up to what % of Baidu's search results page is made up of Baidu's SERP features?*
- 50%
- 60%
- 70%
- 80%

What type of content was Bing generally better at understanding than Google?*
- Text and Images
- Images and Videos
- Images
- Videos

True or False, in Yandex, queries are divided in accordance with whether they are geo-dependent or personalised searches?*
- True
- False

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