Research

Slugs refer to the last part of a URL after the backslash and are a ranking factor. Find out how to optimise them for SEO.

Find out how you can ensure that your website’s navigation is designed so that it’s both user and search engine-friendly.

Find out what orphan pages are as well as tips on how to find and fix them using a number of different methods to improve your SEO.

Find out everything you need to know about Google’s Related Searches feature and how it can be used as part of your keyword research process and content strategy to get more visibility in the SERPs.

SEO doesn’t always have to be a long-term game. Find out how you can boost your site’s organic search performance with some quick SEO wins.

Learn how to optimise your website's crawl budget for SEO and ensure Google is able to crawl your most important pages.

Learn how advanced Google search operators can improve your SEO by helping identify technical and on-page SEO issues as well as link building prospects.

Breadcrumb navigation is a great feature that helps improve the user experience and navigability of your site. Find out everything you need to know about implementing breadcrumbs with our guide.

What are Google sitelinks, should you want them and how can you get them? Find out everything you need to know about sitelinks in our guide.