Research

Dealing with 404 errors? Learn how to handle 404 Pages for SEO and ensure that your website is friendly to both users and search engines.

Keyword difficulty is a metric that every SEO should consider during keyword research. Find out how it can help you understand how hard it would be for a website to rank for a specific keyword.

Internal linking should be part of every SEO strategy. Find out everything you need to know about this powerful technical SEO tactic.

Site structure is one of the most important characteristics of your website. Find out how to design the ideal SEO-friendly architecture for your site.

Learn how to improve E-A-T (Expertise-Authoritativeness-Trustworthiness) signals by optmizing the content on your local business' website.

A featured snippet is the coveted position zero spot in Google’s search results page - find out how to rank in the highest possible place for your target keywords.

Customer experience is one of the most fundamental aspects of running a business, both online and out in the real world. Positive impressions ensure that people will return to your establishment or website, and, perhaps more importantly, hearing or reading about your service will result in an influx of new potential customers, attracted to your enterprise by the great experiences of others.

The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.

However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?

SEO can help your Ecommerce business grow by boosting organic traffic. However, there are some common SEO mistakes that could cost your brand dearly.