Research

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How to Get More Customer Reviews For Your Business

SUSO

Find out how to build your business’ online reputation by encouraging customers to leave more reviews.

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how to write product description that sells

How to Write Product Descriptions That Sell: The SUSO Method

SUSO

Optimising your product descriptions to drive conversions can really boost your sales. Find out how to give customers the information they need to boost conversion rates using The SUSO Method.

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A Simple & Comprehensive Guide to Ecommerce SEO

A Simple & Comprehensive Guide to Ecommerce SEO

SUSO

The ecommerce industry has developed enormously in the last year due to the global situation. Today everyone who sells products wants to have their own online store. But where to start, what to consider when choosing the software and how to think about SEO in all of this?

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10 Ways to Optimise E-A-T for eCommerce Websites

SUSO

The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.

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