Research

Always curious. Always learning.

Internal Linking: Everything You Need to Know

SUSO

Internal linking should be part of every SEO strategy. Find out everything you need to know about this powerful technical SEO tactic.

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How to create SEO Content Strategy

3 Key Steps to Creating An SEO Content Strategy

SUSO

Follow our three key steps to creating an SEO content strategy that is designed to convert organic visitors to customers.

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SEO site structure

SEO Site Structure: What You Need to Know

SUSO

Site structure is one of the most important characteristics of your website. Find out how to design the ideal SEO-friendly architecture for your site.

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Ways to Optimise for Featured Snippets

5 Ways to Optimise for Featured Snippets

SUSO

A featured snippet is the coveted position zero spot in Google’s search results page - find out how to rank in the highest possible place for your target keywords.

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Training Content Writers To Think Like Search Engines

Should You Train Content Writers To Think Like Search Engines?

SUSO

An exploration of how training content writers to think like search engines allows you to create engaging SEO content that ranks. Learn about NLP, Google BERT and writing content for search intent.

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A Simple & Comprehensive Guide to Ecommerce SEO

A Simple & Comprehensive Guide to Ecommerce SEO

SUSO

The ecommerce industry has developed enormously in the last year due to the global situation. Today everyone who sells products wants to have their own online store. But where to start, what to consider when choosing the software and how to think about SEO in all of this?

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10 Ways to Optimise E-A-T for eCommerce Websites

SUSO

The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.

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