Research

Always curious. Always learning.

What is a URL Slug & How to Optimise It For SEO

SUSO

Slugs refer to the last part of a URL after the backslash and are a ranking factor. Find out how to optimise them for SEO.

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The Wayback Machine

The Wayback Machine: A Time-Travelling Tool for SEOs & Webmasters

SUSO

A look at how the Wayback Machine can be used to carry out useful SEO tactics.

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SUSO Monthly Roundup – March 2023

SUSO

Discover how SUSO Digital is growing with our March Roundup Update, from hitting a major milestone of 50 employees to supporting Ukrainian women to kickstart their IT careers.

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How to Write Product Reviews The Google Way

How to Write Product Reviews: The Google Way

SUSO

Learn how to fine-tune your content and make sure that your product reviews are in line with Google’s guidelines.

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What Spectacular Rise of Generative AI Means for SEO

What the Spectacular Rise of Generative AI Means for SEO

SUSO

An in-depth think-piece into the spectacular rise of generative AI tools like ChatGPT and what it means for SEO.

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How to Write A Blog Post Outline in 8 Steps

How to Write a Blog Post Outline In 8 Steps

SUSO

Follow these eight simple steps to writing the perfect blog post outlines for your website.

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Key Takeaways From Google's Helpful Content Update

6 Key Takeaways From Google’s Helpful Content Update

SUSO

Learn the six key takeaways from Google’s Helpful Content update.

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How to Improve Website Navigation for SEO

How to Improve Website Navigation for SEO

SUSO

Find out how you can ensure that your website’s navigation is designed so that it’s both user and search engine-friendly.

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How to Write Meta Descriptions

How to Write Meta Descriptions: The SUSO Method

SUSO

Find out what meta descriptions and how you can craft compelling descriptions to compel users to click through to your page over your competitors.

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